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Solutions/

Getting your 
commerce content right

Leverage product experience management (PXM) to integrate all your product content, improve your PDPs and overall digital shelf, driving more conversion and revenue.

The Challenges

Commerce teams are facing pressure to:

Manage high volumes of content across channels

Deliver personal shopping experiences at scale

Optimize all product content for conversions

Keep content updated across markets and platforms

Reduce manual effort in content creation

Integrate AI and automation to scale efficiently

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Our approach to commerce content

​We help organizations build robust, efficient commerce content supply chains through a comprehensive suite of offerings:

1

Consult

Developing strategies to optimize product content creation and distribution:

Assess current product content workflows and technology

Identify inefficiencies in content production and syndication

Near-term tactical recommendations for efficiency and effectiveness improvements

Develop a roadmap for automation and AI integration

Ensure compliance with brand, legal, and regulatory requirements

2

Implement

Building the foundation for seamless product content management:

Optimize product content workflows and approval processes

Implement AI-driven product content generation and automation

Integrate PIM, DAM, and e-commerce platforms

Establish content governance for global product catalogs

Provide training on new systems and best practices

3

Manage

Ongoing services to maintain, optimize, and scale product content operations:

Continuous product content creation and adaptation

Content syndication and distribution across marketplaces

Automated quality control and compliance monitoring

Performance tracking and content optimization

Regular updates to ensure consistency and accuracy across channels

The Results

Our solutions deliver measurable impact. Clients and other industry examples have seen:

Up to:

60%

Reduction

in content production time

Up to:

50%

Decrease

in creative production costs

Up to:

35%

Improvement

in first-time approval rates

Up to:

3x

Increase

in content reuse and adaptation

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Why UpperRight?

UpperRight helps you make smarter decisions with cutting-edge technology and expert solutions tailored to your needs.

Deep expertise in content and editorial strategy development

Proven methodology refined through years of experience in GSIs

Thought-leadership approach focused on your specific needs

Category insights that helps you guide content creation

Continuous editorial playbooks and and best practice sharing

1

Assess your current state and identify quick time to value improvement opportunities

2

Define clear objectives and success metrics for your process

3

Design a tailored solution that fits your existing tech and org model

4

Create a practical implementation roadmap that provides time to value

5

Support you through every step of the journey with on site advisory

How to get started

Ready to transform your commerce content supply chain? Our team will work with you to:

Quickstart Offerings

Want to make some immediate progress? Give us a call to discuss our pre-scoped immediate-start services: 

Cost-of-Content
Analysis

We lead you through a streamlined but detailed process to quickly gather insights around your content 'current state,' help you assess total content costs, and identify opportunities for savings.

Agents & Automation
Workshop

An advertising-specific introduction to the concepts, use cases, and solutions for automating various elements of your advertising content supply chain: from ideation to distribution and optimization. 

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