Services / Automation
Digital Asset Management
Too many costly content assets living in too many places? We help fix that.
Centralize your content
assets for greater visibility, accessibility
and efficiency.
UpperRight's Digital Asset Management (DAM) services are designed to help companies take full control of their digital assets – enabling access to brand elements and assets across channels and departments.
Content assets get messy.
We take an intentional approach.
We begin by identifying the pain points, lost assets, duplication and opportunities for improvement by conducting an audit of your current asset management practices. We analyze your existing CMS and systems, workflows, and stakeholder needs to develop a tailored DAM strategy and platform recommendation that aligns with your business objectives.
Continuous
DAM optimization
We implement advanced analytics and reporting tools that enable you to track asset usage, user engagement, and system performance. This data-driven approach allows us to monitor performance post implementation and identify areas for improvement, then make informed recommendations to enhance your DAM usage and performance over time.
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Pulling all your digital assets together from multiple locations and sources doesn't have to be a difficult process.
We carefully configure the right DAM to match your unique requirements, ensuring seamless integration with your existing tools and processes. We then implement robust metadata schemas and taxonomies to enhance search-ability and asset discoverability - making it easy for your teams to find and utilize the right assets at the right time.
When it comes to promoting asset sharing, we can help you organize your assets so the best performing assets are surfaced and visible for any team to access.
DAM Implementation
Digital Asset Management
Quickstart Offerings
Our introductory DAM offerings jumpstart your process without requiring extensive resources.
Enterprise DAM
Foundational Mapping
Authoring of your centralized asset repository specifications and mapping including:
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Intuitive search and discovery
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Automated metadata enrichment using AI image/text recognition
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Rights management system with expiration tracking and alerts
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Definition of basic workflow templates for common approval paths
Content Lifecycle
Extender
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Defines end-to-end asset storage protocols from creation to archive
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Defines parameters for version control with visual comparison tools
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Maps integrations with creative tools (Adobe CC, Figma) for seamless handoffs
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Specs analytics to track asset performance across channels
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Defines brand compliance checks for visual consistency
DAM training, adoption and Change Management are crucial phases of our DAM implementation process. We provide DAM adoption training tailored to different user groups within your organization - ensuring that everyone from creative teams to marketing ops managers and data analysts can effectively leverage and govern the new system. We also develop custom documentation, can conduct hands-on workshops, and offer ongoing support to maximize user adoption and ROI.