Perspectives

Blog Posts

A CFO and CMO's guide to improving marketing ROI by reducing cost of Content

How do you drive greater ROMI by reducing cost of content across agency, technology, people and production without sacrificing performance?

What is a Content Supply Chain? And why you should prioritize it

Transform your content operations from chaotic, to cohesive, to high performing. Enter the Content Supply Chain (CSC).

The 5 Pillars For Personalization At Scale in 2024

To maximize the benefit of advanced marketing personalization technology, there are 5 critical pillars every organization needs to establish

The Cost of Content Calculator

What is driving the cost of content and what could you save?

Demand Exceeds Supply - The Content Shortage?

The imperative for content at scale in the era of marketing personalization

Today's Content Construction Zone

7 essentials for maximizing your content supply chain

ANA Playbook: GenAI In Creative & Content

How do you integrate GenAI into creative and content processes?