Solutions/
Getting your
sales content right
Power your sales organization with the right content, for the right moments. Get personalized sales assets in the hands of customers exactly when they want it.
Our approach to sales content
We help organizations build robust, efficient sales content supply chains through a comprehensive suite of offerings:
1
Consult
Assessments and strategy development to empower sales teams with the right content:
Audit sales content availability, usage, and impact
Identify gaps in sales enablement and alignment with marketing
Define a strategy for personalized, high-impact sales content
Build a roadmap for better sales and marketing collaboration
Develop change management strategies for sales content adoption
2
Implement
Deploying the right solutions to streamline and optimize sales content:
Optimize content access and searchability for sales teams
Implement AI-driven sales content recommendations
Integrate CRM, sales enablement, and content platforms
Automate content tracking and performance reporting
Provide training and enablement for sales teams on content use
3
Manage
Ensuring continuous improvement and optimization of sales content operations:
Ongoing content management and asset optimization
Content versioning and personalization at scale
Performance monitoring and data-driven adjustments
Sales-marketing alignment through managed workflows
Regular audits to improve sales content effectiveness
The Results
Our solutions deliver measurable impact. Clients and other industry examples have seen:
Up to:
60%
Reduction
in content production time
Up to:
50%
Decrease
in creative production costs
Up to:
35%
Improvement
in first-time approval rates
Up to:
3x
Increase
in content reuse and adaptation
Why UpperRight?
UpperRight helps you make smarter decisions with cutting-edge technology and expert solutions tailored to your needs.
Deep expertise in content and editorial strategy development
Proven methodology refined through years of experience in GSIs
Thought-leadership approach focused on your specific needs
Category insights that helps you guide content creation
Continuous editorial playbooks and and best practice sharing
1
Assess your current state and identify quick time to value improvement opportunities
2
Define clear objectives and success metrics for your process
3
Design a tailored solution that fits your existing tech and org model
4
Create a practical implementation roadmap that provides time to value
5
Support you through every step of the journey with on site advisory
How to get started
Ready to transform your sales content supply chain? Our team will work with you to:
Quickstart Offerings
Want to make some immediate progress? Give us a call to discuss our pre-scoped immediate-start services:
The Challenges
Sales organizations are facing pressure to:
Deliver on-brand content across the buyer journey
Personalize assets for industries, personas, & markets
Access content quickly and easily in fast-moving deals
Align sales and marketing to ensure consistency
Automate proposals and presentations content
Measure content effectiveness
