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Solutions/

Getting your
service content right 

Harness the collective intelligence of your entire company to organize, activate, and optimize all your service and support content, increasing effectiveness and improving satisfaction.

The Challenges

Customer service teams are facing pressure to:

Provide accurate, up-to-date content across channels

Scale self-service content while maintaining quality

Personalize support content for different customers

Keep knowledge bases & FAQs current across markets

Automate content for chatbots and AI-driven support

Ensure compliance with legal, regulatory, and brand

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Our approach to customer service content

​We help organizations build robust, efficient service content supply chains through a comprehensive suite of offerings:

1

Consult

Evaluating and improving customer service content operations:

Assess knowledge base, chatbot, and self-service content effectiveness

Identify gaps in customer support content and accessibility

Develop strategies for real-time, personalized support content

Define a roadmap for automation and AI-driven content delivery

Align customer service content with broader CX initiatives

2

Implement

Deploying the right tools and processes to enhance support content delivery:

Optimize workflows for self-service content creation and updates

Implement AI-driven content tagging and search optimization

Integrate knowledge management systems with support platforms

Automate content translation and localization for global audiences

Provide training for customer service teams on new content tools

3

Manage

Ensuring ongoing content accuracy, accessibility, and effectiveness:

Knowledge base and FAQ content management

Continuous chatbot and AI-driven support content updates

Performance monitoring and content optimization based on usage

Governance and compliance oversight for support content

Regular audits to refine self-service and agent support content

The Results

Our solutions deliver measurable impact. Clients and other industry examples have seen:

Up to:

60%

Reduction

in content production time

Up to:

50%

Decrease

in creative production costs

Up to:

35%

Improvement

in first-time approval rates

Up to:

3x

Increase

in content reuse and adaptation

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Why UpperRight?

UpperRight helps you make smarter decisions with cutting-edge technology and expert solutions tailored to your needs.

Deep expertise in content and editorial strategy development

Proven methodology refined through years of experience in GSIs

Thought-leadership approach focused on your specific needs

Category insights that helps you guide content creation

Continuous editorial playbooks and and best practice sharing

1

Assess your current state and identify quick time to value improvement opportunities

2

Define clear objectives and success metrics for your process

3

Design a tailored solution that fits your existing tech and org model

4

Create a practical implementation roadmap that provides time to value

5

Support you through every step of the journey with on site advisory

How to get started

Ready to transform your customer service content supply chain? Our team will work with you to:

Quickstart Offerings

Want to make some immediate progress? Give us a call to discuss our pre-scoped immediate-start services: 

Cost-of-Content
Analysis

We lead you through a streamlined but detailed process to quickly gather insights around your content 'current state,' help you assess total content costs, and identify opportunities for savings.

Agents & Automation
Workshop

An advertising-specific introduction to the concepts, use cases, and solutions for automating various elements of your advertising content supply chain: from ideation to distribution and optimization. 

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